Designing Layouts for Sequential Experiences: Application to Cultural Institutions

The authors thank Rianne van Dam, Lisa van den Bos, Laurine van de Wiel, Koen Snijders, and the entire Van Gogh Museum team for their collaboration; Danny Segev for sharing insights related to Proposition 1; and the seminar participants at Imperial College, University of Toronto, University of Michigan, Georgia Institute of Technology, Johns Hopkins University, Massachusetts Institute of Technology, HEC Paris, University of Illinois at Urbana-Champaign, University of Southern California, Southern Methodist University, Indiana University Bloomington, Vanderbilt University, Singapore Management University, National University of Singapore, Honk Kong University, Indian School of Business, University of Auckland, University College London, Tilburg University, and Bilkent University for valuable comments.