The authors thank Linda Argote, Taya Cohen, Andy Hafenbrack, Oliver Hahl, Li Huang, Jinwoo Kim, Yonghoon Lee, Saerom (Ronnie) Lee, Tian Li, Yi (Rachel) Lu, Daniel Mack, Jisoo Park, Sae-Seul Park, Phanish Puranam, Ella Miron-Spektor, Chris Olivola, and Roderick Swaab as well as the presentation participants at INSEAD, Carnegie Mellon University, Stanford University, Southern Denmark University, the University of Virginia, Yonsei University, the University of Toronto, the University of Texas at Dallas, the Academy of Management Conference, the INFORMS Conference, the Strategic Management Society Conference, the Experimental Organization Science Seminar Series, and the European Technology and Operations Management Seminar Series for their valuable comments and advice on the paper. The authors also thank Ishaan Chuhg, Jaewon Kim, Nicole Vershov, and Belle Zhang for their excellent research assistance.