Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo
Published Online:23 Sep 2024https://doi.org/10.1287/mnsc.2022.02352
Supplemental Material
The replication files for this article are available HERE.
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Volume 71, Issue 6
June 2025
Pages iv-vi, 4533-5418
Article Information
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- Received:August 03, 2022
- Accepted:April 21, 2024
- Published Online:September 23, 2024
Copyright © 2024, INFORMS
Cite as
Clément S. Bellet; , David Dubois, Frédéric Godart (2024) Do Consumers Respond to Social Movements? Evidence from Gender-Stereotypical Purchases After #MeToo. Management Science 71(6):4915-4941.
https://doi.org/10.1287/mnsc.2022.02352
Keywords
The authors thank Anna Denisova, Jeanne Roboh, and Ye Jin Park for their research assistance. The authors also thank Anne Boring, Eve Colson-Sihra, and Murat Tunc for their helpful suggestions and comments, along with seminar participants at the Advances with Field Experiments 2022 Conference (University of Chicago), Marketing Science Conference 2023, Marketing in Israel (MII) Conference 2021, INSEAD, HEC, Hebrew University in Jerusalem, Tel Aviv University, Erasmus University Rotterdam, and LaLonde Conference 2019.
