The authors thank Sinan Aral, Ryan Buell, Paul Leonardi, Bryce McLaughlin, and Jann Spiess as well as conference and seminar participants at Boston University, Harvard Business School, the INFORMS Annual Meeting, Massachusetts Institute of Technology, the MSOM Conference, Stanford University, the University of California, Berkeley, and the University of Pennsylvania for helpful comments. The authors thank the Wharton Behavioral Laboratory, the Wharton Risk Center Ackoff Doctoral Student Fellowship, and the BAIR Open Research Commons for financial support. The authors are grateful for the research assistance of Brandon Chin, Xiteng Lin, Ron Wang, and Yuanxin Zhu.