A Sample Size Calculation for Training and Certifying Targeting Policies

The authors thank Eva Ascarza, Ron Berman, Eric Bradlow, Theos Evgeniou, Fred Feinberg, John Hauser, Garrett Johnson, Gui Liberali, Blake McShane, Carl Mela, and Dennis Zhang, for useful feedback and discussions. The authors also thank seminar participants at the marketing seminar series at the National University of Singapore, the Singapore Management University, and Wharton; as well as participants at the Theory + Practice in Marketing Conference (2022), the Marketing Science Conference (2022), the INFORMS Applied Probability Society Conference (2023), and the INFORMS Annual Meeting (2021) for useful comments.