Social Audience Size as a Reference Point: Evidence from a Field Experiment

• Xingchen Xu

  Xingchen Xu

  [email protected]

  https://orcid.org/0000-0001-7269-4409

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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  ,
• Qili Wang

  Qili Wang

  [email protected]

  https://orcid.org/0000-0002-9080-5034

  Warrington College of Business, University of Florida, Gainesville, Florida 32611

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  ,
• Yizhi Liu

  Yizhi Liu

  [email protected]

  Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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  ,
• Liangfei Qiu

  Corresponding Author

  Liangfei Qiu

  [email protected]

  https://orcid.org/0000-0002-8771-9389

  Warrington College of Business, University of Florida, Gainesville, Florida 32611

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