Play it Again, Sam? Reference-Point Formation and Product Differentiation in the Music Industry

• Abhishek Deshmane

  Corresponding Author

  Abhishek Deshmane

  [email protected]

  https://orcid.org/0000-0002-2567-8518

  Georgia Institute of Technology, Scheller College of Business, Atlanta, Georgia 30308

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  ,
• Victor Martínez-de-Albéniz

  Corresponding Author

  Victor Martínez-de-Albéniz

  [email protected]

  https://orcid.org/0000-0001-8391-2205

  IESE Business School, University of Navarra, 08034 Barcelona, Spain

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