Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets

• Francesco Balocco

  Corresponding Author

  Francesco Balocco

  [email protected]

  https://orcid.org/0009-0002-6369-0099

  Vrije Universiteit Amsterdam, 1081 HV Amsterdam, Netherlands

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  ,
• Yixin Lu

  Yixin Lu

  [email protected]

  https://orcid.org/0000-0001-6515-1940

  George Washington University, Washington, District of Columbia 20052

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  ,
• Ting Li

  Ting Li

  [email protected]

  https://orcid.org/0000-0001-7291-3050

  Erasmus University, 3062 PA Rotterdam, Netherlands

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  ,
• Alok Gupta

  Alok Gupta

  [email protected]

  https://orcid.org/0000-0002-2097-1643

  University of Minnesota, Minneapolis, Minnesota 55455

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