Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications

The authors thank the data sponsor; Martin Bichler, Oguz Cetin, Tian Chan, Vivek Choudhary, Anand Gopal, Will Ma, Jorge Mejia, Saša Pekeč, Danko Turcic, and Gabriel Weintraub for comments and discussions; and seminar participants at Boston College, Cornell University, Chicago University, Indiana University Kelley School of Business, Nanyang Technological University, Stanford GSB (Graduate School of Business), IU (University of California) Riverside, University of Illinois at Chicago, INFORMS (Institute for Operations Research and the Management Sciences) Workshop on Market Design, and the Empirical OM (Operations Management) Workshop (Wharton) for valuable feedback.