The Bright Side of Lower Quality: Evidence from Restaurant Exploration

Clara Carrera
Corresponding Author
Clara Carrera
[email protected]
https://orcid.org/0009-0009-1484-5825
IESE Business School, University of Navarra, 08034 Barcelona, Spain; and INSEAD, Technology and Operations Management, 77300 Fontainebleau, France
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,
Victor Martínez-de-Albéniz
Victor Martínez-de-Albéniz
[email protected]
https://orcid.org/0000-0001-8391-2205
IESE Business School, University of Navarra, 08034 Barcelona, Spain
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,
Manuel E. Sosa
Manuel E. Sosa
[email protected]
https://orcid.org/0000-0002-2675-0518
INSEAD, Technology and Operations Management, 77300 Fontainebleau, France
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Corresponding Author

Clara Carrera

[email protected]

https://orcid.org/0009-0009-1484-5825

IESE Business School, University of Navarra, 08034 Barcelona, Spain; and INSEAD, Technology and Operations Management, 77300 Fontainebleau, France

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,

Victor Martínez-de-Albéniz

Victor Martínez-de-Albéniz

[email protected]

https://orcid.org/0000-0001-8391-2205

IESE Business School, University of Navarra, 08034 Barcelona, Spain

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,

Manuel E. Sosa

[email protected]

https://orcid.org/0000-0002-2675-0518

INSEAD, Technology and Operations Management, 77300 Fontainebleau, France

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Published Online:29 Aug 2025https://doi.org/10.1287/mnsc.2022.04141

Supplemental Material

mnsc.2022.04141.sm1.pdf

Part one of the replication files for this article are available HERE.

Part two of the replication files for this article are available HERE.

Part three of the replication files for this article are available HERE.

Part four of the replication files for this article are available HERE.

Part five of the replication files for this article are available HERE.

Part six of the replication files for this article are available HERE.

Part seven of the replication files for this article are available HERE.

Part eight of the replication files for this article are available HERE.

Part nine of the replication files for this article are available HERE.

Part ten of the replication files for this article are available HERE.

Part eleven of the replication files for this article are available HERE.

Part twelve of the replication files for this article are available HERE.

Part thirteen of the replication files for this article are available HERE.

Part fourteen of the replication files for this article are available HERE.

Part fifteen of the replication files for this article are available HERE.

cover image Management Science

Volume 72, Issue 5

May 2026

Pages vii-xii, 3629-4567, iv-vi

Article Information

Supplemental Material

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Received:December 25, 2022
Accepted:December 14, 2024
Published Online:August 29, 2025

Copyright © 2025, INFORMS

Cite as

Clara Carrera, Victor Martínez-de-Albéniz, Manuel E. Sosa (2025) The Bright Side of Lower Quality: Evidence from Restaurant Exploration. Management Science 72(5):3847-3864.

https://doi.org/10.1287/mnsc.2022.04141

Keywords

Acknowledgments

The authors thank Enrico Diecidue, Guillaume Roels, and seminar participants at INSEAD, IESE Business School, Singapore Management University, the Trans-Atlantic Doctoral Conference, the Wharton-INSEAD Doctoral Consortium, the Manufacturing & Service Operations Management Conference, and the INFORMS Conference for valuable comments and advice on the paper and the anonymous reviewers and associate editor for valuable comments and feedback.