When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model
Published Online:7 Mar 2022https://doi.org/10.1287/mnsc.2022.4298
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Volume 68, Issue 12
December 2022
Pages 8515-9218, iii-iv
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- Received:May 30, 2019
- Accepted:December 06, 2021
- Published Online:March 07, 2022
Copyright © 2022, INFORMS
Cite as
Didier Laussel, Joana Resende (2022) When Is Product Personalization Profit-Enhancing? A Behavior-Based Discrimination Model. Management Science 68(12):8872-8888.
https://doi.org/10.1287/mnsc.2022.4298
Keywords
The authors thank the associate editor and three reviewers for helpful comments and suggestions and Amparo Urbano, Cesaltina Pires, Filomena Garcia, Giovanni Tabacco, Helder Vasconcelos, Joana Pinho, João Correia-da-Silva, Luis Cabral, Noriaki Matsushima, Miguel Sousa, Muxin Li, Paolo Garella, Rosa Branca Esteves, Volker Nocke, Ricardo Gonçalves, Simon Anderson, and participants of the 12th Workshop on the Economics of Advertising (2019), UECE Game Theory Lisbon Meetings (2019), SAET-Conference of the Society for the Advancement of Economic Theory (2021), and Meetings of the Portuguese Economic Journal (2021, 2019).
