Histogram Distortion Bias in Consumer Choices
- Tao Lu ,
Tao Lu
[email protected]https://orcid.org/0000-0001-7005-6366
Department of Information Systems & Management Engineering, Southern University of Science and Technology, Shenzhen, China;
- May Yuan ,
May Yuan
[email protected]https://orcid.org/0000-0003-3908-3117
Department of Marketing, CUHK Business School, Chinese University of Hong Kong, Hong Kong, China;
- Chong (Alex) Wang ,
Chong (Alex) Wang
[email protected]https://orcid.org/0000-0001-6243-7062
Guanghua School of Management, Peking University, Beijing, China;
- Xiaoquan (Michael) Zhang
Xiaoquan (Michael) Zhang
[email protected]https://orcid.org/0000-0003-0690-2331
Department of Management Science and Engineering, School of Management and Economics, Tsinghua University, Beijing, China;Department of Decision Sciences and Managerial Economics, CUHK Business School, Chinese University of Hong Kong, Hong Kong, China
Tao Lu
[email protected]https://orcid.org/0000-0001-7005-6366
Department of Information Systems & Management Engineering, Southern University of Science and Technology, Shenzhen, China;
May Yuan
[email protected]https://orcid.org/0000-0003-3908-3117
Department of Marketing, CUHK Business School, Chinese University of Hong Kong, Hong Kong, China;
Chong (Alex) Wang
[email protected]https://orcid.org/0000-0001-6243-7062
Guanghua School of Management, Peking University, Beijing, China;
Xiaoquan (Michael) Zhang
[email protected]https://orcid.org/0000-0003-0690-2331
Department of Management Science and Engineering, School of Management and Economics, Tsinghua University, Beijing, China;Department of Decision Sciences and Managerial Economics, CUHK Business School, Chinese University of Hong Kong, Hong Kong, China

