- Cited by
- International Journal of Hospitality Management, Vol. 138
- Journal of Retailing and Consumer Services, Vol. 93
- Decision Support Systems, Vol. 206
- 27 November 2025 | Information Technology & Tourism, Vol. 28, No. 1
- Tourism Management, Vol. 114
- China Journal of Accounting Research, Vol. 138
- Journal of Retailing and Consumer Services, Vol. 92
- 26 August 2025 | Journal of Urban Design, Vol. 31, No. 3
- Annals of Tourism Research Empirical Insights, Vol. 7, No. 1
- 6 January 2026 | International Journal of Operations & Production Management, Vol. 46, No. 5
- 10 April 2026 | Small Business Economics, Vol. 40
- 8 March 2026 | Journal of Business Finance & Accounting, Vol. 53
- 14 January 2026 | Marketing Science, Vol. 45, No. 2
- The impact of user-generated images on subsequent ratings: Evidence from a quasi-experimental designAnnals of Tourism Research, Vol. 117
- Journal of Retailing, Vol. 19
- 28 January 2025 | Journal of Travel Research, Vol. 65, No. 3
- Journal of Retailing, Vol. 35
- 16 December 2025 | Journal of Marketing Research, Vol. 63, No. 1
- International Journal of Research in Marketing, Vol. 88
- Information & Management, Vol. 63, No. 1
- IEEE Transactions on Engineering Management, Vol. 73
- 31 December 2025 | Journal of Travel Research, Vol. 13
- 5 December 2025 | Journal of Marketing, Vol. 3
- 9 May 2025 | Management Science, Vol. 71, No. 12
- 30 April 2024 | Electronic Commerce Research, Vol. 25, No. 6
- International Journal of Gastronomy and Food Science, Vol. 42
- Tourism Management, Vol. 111
- 22 July 2025 | Swiss Journal of Economics and Statistics, Vol. 161, No. 1
- 4 September 2025 | International Journal of Contemporary Hospitality Management, Vol. 37, No. 10
- 9 June 2025 | Journal of Marketing Research, Vol. 62, No. 5
- 12 March 2025 | Schmalenbach Journal of Business Research, Vol. 77, No. 3
- 6 June 2025 | Journal of Product Innovation Management, Vol. 42, No. 5
- 4 February 2025 | Journal of Service Research, Vol. 28, No. 3
- Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning8 August 2024 | Marketing Science, Vol. 44, No. 4
- 18 November 2024 | Marketing Science, Vol. 44, No. 4
- Tourism Management, Vol. 108
- Annals of Tourism Research Empirical Insights, Vol. 6, No. 1
- Journal of Business Research, Vol. 193
- 9 April 2024 | Production and Operations Management, Vol. 34, No. 4
- 20 December 2024 | Marketing Science, Vol. 44, No. 2
- Expert Systems with Applications, Vol. 263
- International Journal of Research in Marketing, Vol. 42, No. 1
- The Annals of Applied Statistics, Vol. 19, No. 1
- 1 August 2024 | Journal of Interactive Marketing, Vol. 60, No. 1
- 12 September 2024 | Marketing Science, Vol. 44, No. 1
- 16 August 2024 | Marketing Science, Vol. 44, No. 1
- International Journal of Hospitality Management, Vol. 124
- 15 July 2024 | European Financial Management, Vol. 31, No. 1
- 14 May 2024 | Service Science, Vol. 16, No. 4
- 18 April 2024 | International Journal of Computational Intelligence Systems, Vol. 17, No. 1
- 30 April 2024 | Journal of Business Ethics, Vol. 195, No. 1
- International Journal of Information Management Data Insights, Vol. 4, No. 2
- 3 April 2024 | International Journal of Contemporary Hospitality Management, Vol. 36, No. 12
- 22 July 2024 | International Journal of Contemporary Hospitality Management, Vol. 36, No. 12
- International Journal of Hospitality Management, Vol. 123
- 29 October 2024 | International Journal of Electronic Commerce, Vol. 28, No. 4
- 20 September 2024 | Production and Operations Management, Vol. 33, No. 9
- 26 March 2024 | International Journal of Contemporary Hospitality Management, Vol. 36, No. 8
- 11 July 2024 | Foundations and Trends® in Marketing, Vol. 18, No. 3-4
- Journal of the Korean Institute of Industrial Engineers, Vol. 50, No. 3
- 17 December 2023 | Journal of Marketing Research, Vol. 61, No. 3
- 18 April 2024 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, No. 2
- International Journal of Hospitality Management, Vol. 119
- Information & Management, Vol. 61, No. 3
- Journal of Business Research, Vol. 177
- 8 December 2023 | INFORMS Journal on Computing, Vol. 36, No. 2
- Journal of Retailing, Vol. 100, No. 1
- Journal of Business Research, Vol. 170
- 1 January 2024 | SSRN Electronic Journal, Vol. 10
- 1 January 2024 | SSRN Electronic Journal, Vol. 31
- 1 January 2024 | SSRN Electronic Journal, Vol. 122
- 1 January 2024 | SSRN Electronic Journal, Vol. 8
- 1 January 2024 | SSRN Electronic Journal, Vol. 89
- 1 January 2024 | SSRN Electronic Journal, Vol. 99
- 15 November 2024 | Journal of Medical Internet Research, Vol. 26
- 1 December 2023 | Production and Operations Management, Vol. 32, No. 12
- 24 July 2023 | Marketing Science, Vol. 42, No. 6
- 10 April 2023 | Journal of the International Council for Small Business, Vol. 4, No. 4
- Journal of Retailing and Consumer Services, Vol. 74
- 1 September 2023 | Production and Operations Management, Vol. 32, No. 9
- 1 January 2023 | SSRN Electronic Journal, Vol. 39
- 1 January 2023 | SSRN Electronic Journal, Vol. 55
- 1 January 2023 | SSRN Electronic Journal, Vol. 34
- SSRN Electronic Journal, Vol. 105

Volume 69, Issue 1
Article Information
Supplemental Material
Metrics
Information
- Received:October 26, 2019
- Accepted:January 22, 2022
- Published Online:April 04, 2022
Copyright © 2022, INFORMS
Cite as
Keywords
The authors thank participants at the Advanced Research Techniques Forum, the INFORMS Society for Marketing Science Doctoral Dissertation Award Special Session at the INFORMS Marketing Science Conference, the University of Texas at Dallas Frontiers of Research in Marketing Science Conference, the Product and Service Innovation Conference, Carnegie Mellon University Conference on Digital Marketing and Machine Learning, Erasmus University Workshop on Machine Learning & Multi-bandit Algorithms, GERAD Montreal, University of Miami Marketing Research Camp, MIT Marketing Group Doctoral Workshop, and seminar attendants at Chinese University of Hong Kong, City University of Hong Kong, Erasmus University, Hong Kong University of Science and Technology, University of Hong Kong, University of Iowa, National University of Singapore, Ohio State University, Peking University, Penn State University, Santa Clara University, Shanghai University of Finance and Economics, Tongji University, Tsinghua University, University of Western Ontario, and University of Wisconsin-Madison for their helpful comments.
