The authors thank Jonah Berger, Ambroise Descamps, Lionel Page, Devin Pope, and Rogier Potter van Loon for their constructive and valuable comments. The paper has benefited from discussions with participants of FUR 2018 York, SABE/IAREP 2018 London, TIBER 2018 Tilburg, RBFC 2018 Amsterdam, JDMx 2018 Konstanz, ESA 2021 Online, and SPUDM 2021 Online.
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