Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India

• Shelly Rathee

  Corresponding Author

  Shelly Rathee

  [email protected]

  https://orcid.org/0000-0002-4403-7775

  Department of Marketing, Villanova School of Business, Villanova University, Villanova, Pennsylvania 19085;

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  ,
• Kritika Narula

  Kritika Narula

  [email protected]

  Analysis Group, Boston, Massachusetts 02199;

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  ,
• Arul Mishra

  Arul Mishra

  [email protected]

  Department of Marketing, David Eccles School of Business, University of Utah, Salt Lake City, Utah 84322

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  ,
• Himanshu Mishra

  Himanshu Mishra

  [email protected]

  https://orcid.org/0000-0002-8706-8184

  Department of Marketing, David Eccles School of Business, University of Utah, Salt Lake City, Utah 84322

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