The Worst-First Heuristic: How Decision Makers Manage Conjunctive Risk
Published Online:6 Apr 2022https://doi.org/10.1287/mnsc.2022.4411
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The replication files for this article are available HERE.
- Cited by
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Volume 69, Issue 3
March 2023
Pages 1323-1934, iii-iv
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- Received:March 20, 2021
- Accepted:December 13, 2021
- Published Online:April 06, 2022
Copyright © 2022, INFORMS
Cite as
Joshua Lewis, Daniel Feiler, Ron Adner (2022) The Worst-First Heuristic: How Decision Makers Manage Conjunctive Risk. Management Science 69(3):1575-1596.
https://doi.org/10.1287/mnsc.2022.4411
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The authors thank Akarsh Garg, Clara Han, Joy Lee, and Beren Sabuncu for research assistance.
