Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment
Published Online:26 May 2022https://doi.org/10.1287/mnsc.2022.4438
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Volume 69, Issue 3
March 2023
Pages 1323-1934, iii-iv
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- Received:January 24, 2019
- Accepted:February 01, 2022
- Published Online:May 26, 2022
Copyright © 2022 The Author(s)
Cite as
Thomas W. Frick, Rodrigo Belo, Rahul Telang (2022) Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment. Management Science 69(3):1665-1686.
https://doi.org/10.1287/mnsc.2022.4438
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The authors would like to thank the editors; three anonymous referees; the participants of the NBER Summer Institute 2017, Economics of Information Technology and Digitization Workshop, Boston; the participants of the Workshop on Information Systems and Economics 2017 (WISE), Seoul, South Korea; and participants of the Economics of Information and Communication Technologies (ZEW) Conference 2018, Centre for European Economics Research, Mannheim, Germany, for their valuable suggestions.
