Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach
- Zelin Zhang ,
Zelin Zhang
[email protected]https://orcid.org/0000-0002-2182-4303
Department of Marketing, School of Business, Renmin University of China, Beijing 100872, China;
- Kejia Yang ,
Corresponding Author
Kejia Yang
[email protected]https://orcid.org/0000-0002-8121-0186
Mercatusion, Inc., Beijing 100025, China;
- Jonathan Z. Zhang ,
Jonathan Z. Zhang
[email protected]https://orcid.org/0000-0002-9559-0626
Department of Marketing, College of Business, Colorado State University, Fort Collins, Colorado 80523;
- Robert W. Palmatier
Robert W. Palmatier
[email protected]Department of Marketing, Foster School of Business, University of Washington, Seattle, Washington 98195
Zelin Zhang
[email protected]https://orcid.org/0000-0002-2182-4303
Department of Marketing, School of Business, Renmin University of China, Beijing 100872, China;
Corresponding Author
Kejia Yang
[email protected]https://orcid.org/0000-0002-8121-0186
Mercatusion, Inc., Beijing 100025, China;
Jonathan Z. Zhang
[email protected]https://orcid.org/0000-0002-9559-0626
Department of Marketing, College of Business, Colorado State University, Fort Collins, Colorado 80523;
Robert W. Palmatier
[email protected]Department of Marketing, Foster School of Business, University of Washington, Seattle, Washington 98195
