The authors thank two companies providing a data set: an anonymous company that shares its proprietary data about restaurant employee turnover for this research and SafeGraph, which shares its point-of-interest location data about consumer traveling distance. They also thank Judith Chevalier, Yu (Jeffrey) Hu, Mingyu (Max) Joo, Giuseppe Moscarini, Katja Seim, Ted Snyder, K. Sudhir, and Carson (Junbin) Sun for their useful comments as well as seminar participants at City University of Hong Kong, Korea Advanced Institute of Science and Technology, Korea University, Yale University, Columbia-New York University-Wharton-Yale Marketing colloquium, Symposium on Consumer Analytics and Data Science, and INFORMS 2020 Marketing Science Conference.