The authors thank Cara Jones and Andreas Olligschlaeger of Marinus Analytics; and John McGrath of IBM’s Traffik Analysis Hub for generously providing data and expertise to support this study. The authors thank the editors and referees of this journal and seminar participants at the 2020 Statistical Challenges in Electronic Commerce Research conference, the 2020 Workshop on Information Systems and Economics, the 2021 Conference on Information Systems and Technology, and the 2021 National Bureau of Economic Research Summer Institute, Economics of IT and Digitization Workshop for excellent suggestions and feedback on our research. All findings and errors are entirely the authors’ own.
