Pricing of Vice Goods for Goal-Driven Consumers

The authors thank the department editor, associate editor, and anonymous reviewers for their very helpful comments. The authors also thank Jim Bettman, Keisha Cutright, Jordan Etkin, Sanjay Jain, Krista Li, Sven Mikolon, Yesim Orhun, Nicolette Sullivan, Narine Yegoryan, and the participants of the London Quantitative Marketing Conference, 2022 Marketing Science Conference in Chicago, and the Armenian Economic Association Annual Conference as well as seminar attendees at the University of Illinois Urbana-Champaign, Fudan University, and Cardiff Business School for their valuable comments and suggestions. The authors are listed in alphabetical order and contributed equally.