Multidimensional Targeting and Consumer Response

The authors thank Liang Guo, Woocheol Shin, and Jiwoong Shin for helpful feedback and the seminar participants at the 2021 INFORMS Marketing Science Conference, City University of Hong Kong, Korea Advanced Institute of Science and Technology, Korea University, Seoul National University, and the Marketing Theory Group in Hong Kong. The authors would also like to thank Wangnong Liao for providing excellent research assistance.