The authors are grateful to department editor Elena Katok, the anonymous associate editor, and the reviewers for their thoughtful feedback, which substantially strengthened the paper. The authors also appreciate the helpful comments and suggestions from seminar participants at the Early-Career Sustainable Operations Workshop, the Consortium for Operational Excellence in Retailing (COER), the Behavioral Operations Conference, and INSEAD. Finally, the authors thank Necati Ertekin, Rachna Shah, Dorothee Honhon, Evgeny Kagan, Gloria Urrea, Stephen Leider, and Kathleen Vohs for helpful insights that informed specific elements of the work.