Consider or Choose? The Role and Power of Consideration Sets
Published Online:31 Oct 2025https://doi.org/10.1287/mnsc.2023.00442
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The replication files for this article are available HERE.
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- 11 May 2026 | Operations Research, Vol. 0, No. 0
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- Received:February 08, 2023
- Accepted:June 22, 2025
- Published Online:October 31, 2025
Copyright © 2025, INFORMS
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Yi-Chun Akchen, Dmitry Mitrofanov (2025) Consider or Choose? The Role and Power of Consideration Sets. Management Science 0(0).
https://doi.org/10.1287/mnsc.2023.00442
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The authors thank the department editor, associate editor, and three anonymous referees for thoughtful comments that significantly improved this work and Jacob Feldman and Danny Segev for valuable feedback on the results in the assortment optimization section, which has greatly strengthened our analysis in that part of the study.
