Why Context Influences Preferences Elicited with Willingness to Pay Less Than Preferences Elicited with Choice

• Chang-Yuan Lee

  Chang-Yuan Lee

  [email protected]

  https://orcid.org/0000-0002-8600-5202

  Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada

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• Nina Mazar

  Nina Mazar

  [email protected]

  https://orcid.org/0000-0001-8248-654X

  Questrom School of Business, Boston University, Boston, Massachusetts 02215

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• Carey K. Morewedge

  Corresponding Author

  Carey K. Morewedge

  [email protected]

  https://orcid.org/0000-0001-7502-9279

  Questrom School of Business, Boston University, Boston, Massachusetts 02215

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