Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches

• Shahryar Doosti

  Corresponding Author

  Shahryar Doosti

  [email protected]

  https://orcid.org/0000-0002-3954-4270

  Argyros College of Business and Economics, Chapman University, Orange, California 92866

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  ,
• Stephanie Lee

  Stephanie Lee

  [email protected]

  https://orcid.org/0000-0001-6007-8166

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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  ,
• Yong Tan

  Yong Tan

  [email protected]

  https://orcid.org/0000-0001-8087-3423

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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