Linking Firm-Generated Social Media Content to Sales and Returns
Published Online:22 Jul 2026https://doi.org/10.1287/mnsc.2023.01432
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The replication files for this article are available HERE.
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- Received:May 12, 2023
- Accepted:February 07, 2026
- Published Online:July 22, 2026
Copyright © 2026, INFORMS
Cite as
M. Serkan Akturk, Haileab Hilafu, Paolo Letizia (2026) Linking Firm-Generated Social Media Content to Sales and Returns. Management Science 0(0).
https://doi.org/10.1287/mnsc.2023.01432
Keywords
The authors thank the department editor, D.J. Wu, the anonymous associate editor, and the three anonymous reviewers for their valuable comments and suggestions on the manuscript throughout the review process.
