Is It Always “the Faster, the Better?” The Role of a Nudging-Based Function in the Relationship Between Product Delivery and Online Sales

• Hongpeng Wang

  Hongpeng Wang

  [email protected]

  https://orcid.org/0000-0003-2621-0009

  School of Management, Lanzhou University, Lanzhou, Gansu 730000, China; and Department of Business Analytics, Tippie College of Business, University of Iowa, Iowa City, Iowa 52242

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  ,
• Qianzhou Du

  Corresponding Author

  Qianzhou Du

  [email protected]

  https://orcid.org/0000-0002-8080-2200

  Faculty of Business for Science and Technology, School of Management, University of Science and Technology of China, Hefei Anhui 230026, China

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  ,
• Liangfei Qiu

  Liangfei Qiu

  [email protected]

  https://orcid.org/0000-0002-8771-9389

  Department of Information Systems and Operations Management, Warrington College of Business, University of Florida, Gainesville, Florida 32611

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  ,
• Weiguo Fan

  Weiguo Fan

  [email protected]

  https://orcid.org/0000-0003-1272-5538

  Department of Business Analytics, Tippie College of Business, University of Iowa, Iowa City, Iowa 52242;

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