A Model of Shoppertainment Live Streaming

The authors thank Editor, Area Editor, and the three reviewers for valuable comments and advice throughout the review process. The authors also thank the seminar participants from Carnegie Mellon University, City University of Hong Kong, Fordham University, The University of Hong Kong, Pennsylvania State University (Smeal), Purdue University, and the University of Southern California, as well as the conference participants of the Theory in Economics of Information Systems (TEIS), for their valuable comments.