Trade-Offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search Market

• Xiaoxia Lei

  Xiaoxia Lei

  [email protected]

  https://orcid.org/0000-0003-4781-1305

  Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200030, China

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• Yixing Chen

  Yixing Chen

  [email protected]

  https://orcid.org/0000-0001-5509-4161

  Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556

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• Ananya Sen

  Corresponding Author

  Ananya Sen

  [email protected]

  https://orcid.org/0000-0002-9082-6871

  Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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