Know Your Users via Image Analytics Before Developing Posts: Data-Driven Optimization Framework to Enhance Social Media Engagement

• Mayukh Majumdar

  Corresponding Author

  Mayukh Majumdar

  [email protected]

  https://orcid.org/0000-0003-3982-7091

  Knauss School of Business, University of San Diego, San Diego, California 92110

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• Subodha Kumar

  Subodha Kumar

  [email protected]

  https://orcid.org/0000-0002-4401-7950

  Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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• Chelliah Sriskandarajah

  Chelliah Sriskandarajah

  [email protected]

  https://orcid.org/0000-0001-5953-3408

  Mays Business School, Texas A&M University, College Station, Texas 77843

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