The authors thank the department editor, Victor Martínez-de-Albéniz; the anonymous associate editor; and three reviewers for their constructive feedback. The authors are grateful to participants at the 2024 INFORMS annual meeting, 2024 Production and Operations Management Society conference, 2023 INFORMS Manufacturing and Service Operations Management Society conference, and 2023 Consortium for Operational Excellence in Retail. The authors also thank the research partner for its support.