Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue

Dongwoo Kim
Dongwoo Kim
[email protected]
https://orcid.org/0000-0003-2327-6926
Department of Economics, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada
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Pallavi Pal
Corresponding Author
Pallavi Pal
[email protected]
https://orcid.org/0000-0002-4882-1292
School of Business, Stevens Institute of Technology, Hoboken, New Jersey 07030
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Dongwoo Kim

[email protected]

https://orcid.org/0000-0003-2327-6926

Department of Economics, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada

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,

Corresponding Author

Pallavi Pal

[email protected]

https://orcid.org/0000-0002-4882-1292

School of Business, Stevens Institute of Technology, Hoboken, New Jersey 07030

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Published Online:15 Apr 2025https://doi.org/10.1287/mnsc.2023.02052

Supplemental Material

mnsc.2023.02052.sm1.pdf

The replication files for this article are available HERE.

cover image Management Science

Volume 71, Issue 12

December 2025

Pages vii-x, 9869-10753, iv-vi

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Received:July 04, 2023
Accepted:August 09, 2024
Published Online:April 15, 2025

Copyright © 2025, INFORMS

Cite as

Dongwoo Kim, Pallavi Pal (2025) Nonparametric Estimation of Sponsored Search Auctions and Impact of Ad Quality on Search Revenue. Management Science 71(12):10047-10066.

https://doi.org/10.1287/mnsc.2023.02052

Keywords