To Each Their Own: Personalized Product Offerings in Competition

Jinzhao Du
Jinzhao Du
[email protected]
https://orcid.org/0000-0002-9382-9162
Faculty of Business and Economics, The University of Hong Kong, Hong Kong, China
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Z. Eddie Ning
Corresponding Author
Z. Eddie Ning
[email protected]
https://orcid.org/0000-0001-7320-9997
Sauder School of Business, The University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada
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Jinzhao Du

[email protected]

https://orcid.org/0000-0002-9382-9162

Faculty of Business and Economics, The University of Hong Kong, Hong Kong, China

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,

Corresponding Author

Z. Eddie Ning

[email protected]

https://orcid.org/0000-0001-7320-9997

Sauder School of Business, The University of British Columbia, Vancouver, British Columbia V6T 1Z4, Canada

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Published Online:17 Sep 2025https://doi.org/10.1287/mnsc.2023.02540

Supplemental Material

mnsc.2023.02540.sm1.pdf

cover image Management Science

Volume 72, Issue 6

June 2026

Pages 4569-5489, iv-vi

Article Information

Supplemental Material

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Information

Received:August 14, 2023
Accepted:July 05, 2025
Published Online:September 17, 2025

Copyright © 2025, INFORMS

Cite as

Jinzhao Du, Z. Eddie Ning (2025) To Each Their Own: Personalized Product Offerings in Competition. Management Science 72(6):4737-4759.

https://doi.org/10.1287/mnsc.2023.02540

Keywords

Acknowledgments

The authors thank Dmitri Kuksov and the anonymous review team for their guidance. The authors thank Liang Guo, Woochoel Shin, and Yi Zhu as well as participants at the UBC-UW, Xianmen Quant Marketing, Frank M. Bass UTD Frontiers of Research in Marketing Science, and Summer Institute in Competitive Strategy conferences for their helpful suggestions.