Integrating Conjoint and Maximum Difference Scaling Data

• YiChun Miriam Liu

  YiChun Miriam Liu

  [email protected]

  https://orcid.org/0009-0001-8031-694X

  Towson University, Towson, Maryland 21252

  Search for more papers by this author

  ,
• Joachim Büschken

  Joachim Büschken

  [email protected]

  https://orcid.org/0000-0001-5133-8122

  Catholic University Eichstätt-Ingolstadt, 85049 Ingolstadt, Germany

  Search for more papers by this author

  ,
• Bryan Orme

  Bryan Orme

  [email protected]

  Sawtooth Software, Provo, Utah 84604

  Search for more papers by this author

  ,
• Greg M. Allenby

  Corresponding Author

  Greg M. Allenby

  [email protected]

  https://orcid.org/0000-0001-9759-0067

  Ohio State University, Columbus, Ohio 43210

  Search for more papers by this author