Influencer Authenticity: To Grow or to Monetize

Helpful comments were provided by Xinyu Cao and Mengze Shi, and by seminar participants at MIT, the INFORMS Annual Meeting, the Utah PSI conference, the UT Dallas FORMS conference, and the SICS conference.

All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.