Imperfect Targeting and Advertising Strategies

The authors thank Joshua Gans (department editor), an associate editor, and three anonymous referees for many helpful comments and suggestions and Nadia Abou Nabout, Simon Anderson, Paul Belleflamme, Alessandro Bonatti, Emilio Calvano, Siham El Kihal, Jan Krämer, Madhav Kumar, José Luis Moraga-González, David Myatt, Johannes Schneider, and Nicolas Schutz, as well as seminar audiences at the Universities of Bergamo, Bern, Carlos III, Dublin, LUISS Rome, and Toulouse and the Institutions, Individual Behavior, and Economic Outcomes Workshop at Alghero, the European Association for Research in Industrial Economics conference at Athens, the conference of the German Economic Association at Leipzig, the Mannheim Information & Communication Technology Conference, the Mannheim Center for Competition and Innovation Summer Institute 2021, and the Digital Economics Conference 2024 at Toulouse for valuable comments and suggestions.