Adaptive Preference Measurement with Unstructured Data

Thanks to the author's industry partner, Nuuly, especially Alan Rosenwinkel and Tom Szumowski, for providing the data. This project would not have been possible without research assistance from a dedicated and talented team of research assistants, especially Yifan Li, Grant Cho, and Nikhil Kona who developed the web application used for data collection and helped run and analyze many of the studies, and the team at Wharton Research Programming, who helped deploy the online testing framework. Finally, thanks to Asim Ansari, Shin Oblander, Olivier Toubia, and Soham Mahadik for helpful comments.