Predictive Analytics and Ship-Then-Shop Subscription

The authors thank Joshua Gans, Avi Goldfarb, Kinshuk Jerath, Baojun Jiang, Zikun Liu, Amin Sayedi, Woochoel Shin, Jeffrey Shulman, Olivier Toubia, and Jungju Yu as well as seminar participants at Cambridge University, Hefei University of Technology, Korea Advanced Institute of Science & Technology, Korea University, London Business School, Rutgers University, University of Washington, Yale University, Zhongnan University of Economics and Law, 2022 Operation and Marketing Modeling Workshop, Dongbei University of Finance & Economics Industrial Organization Conference, International Industrial Organization Conference, and 2021 Symposium on Consumer Analytics and Data Science for their valuable comments.