Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements
Published Online:26 May 2023https://doi.org/10.1287/mnsc.2023.4738
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Volume 70, Issue 2
February 2024
Pages v-vi, 671-1342, iii-iv
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- Received:March 16, 2021
- Accepted:September 18, 2022
- Published Online:May 26, 2023
Copyright © 2023, INFORMS
Cite as
Khai Xiang Chiong, Matthew Shum, Ryan Webb, Richard Chen (2023) Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements. Management Science 70(2):1238-1257.
https://doi.org/10.1287/mnsc.2023.4738
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The authors thank Colin Camerer, John Clithero, Cary Frydman, Lawrence Jin, Shijie Lu, Rosemarie Nagel, Whitney Newey, Ram Rao, David Reiley, Xiaoxia Shi, Jakub Steiner, Colin Stewart, Tomasz Strzalecki, Pengfei Sui, and Raluca Ursu as well as seminar attendees at Berkeley (Haas), Caltech, Chinese University (Hong Kong), Duke (Fuqua), Hong Kong University of Science and Technology, Hong Kong Baptist University, Ohio State, Princeton, Toronto (Rotman), the 2020 Korean Economic Review International Conference, the 2019 Economic Science Association (Los Angeles), the 2019 Workshop on the Economics of Advertising and Marketing (Porto), the 2019 Conference on Structural Dynamic Models (Chicago), and the 2018 California Econometrics Conference (Irvine) for helpful comments.
