Strategic Visual Merchandising of New and Open-Box Products: Evidence from Experiment and Retail Data
Published Online:15 May 2023https://doi.org/10.1287/mnsc.2023.4786
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The replication files for this article are available HERE.
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Volume 70, Issue 4
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Pages v-vii, 2023-2704, iii-iv
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- Received:June 07, 2022
- Accepted:August 08, 2022
- Published Online:May 15, 2023
Copyright © 2023, INFORMS
Cite as
Necati Ertekin, Yuanyuan Ding, Karen Donohue (2023) Strategic Visual Merchandising of New and Open-Box Products: Evidence from Experiment and Retail Data. Management Science 70(4):2047-2065.
https://doi.org/10.1287/mnsc.2023.4786
Keywords
The authors thank the department editor, associate editor, and anonymous reviewers for their constructive and valuable feedback throughout the review process. This research has improved immensely as a result of their guidance. The authors also thank seminar attendees at Bilkent University, Center of Operational Excellence in Retailing, and INSEAD for many helpful comments and suggestions. Special thanks to Anant Mishra, León Valdés, Mehmet Gümüş, and Vishal Agrawal for sharing useful insights that improved specific aspects of the research.
