The Consumption of Advertising in the Digital Age: Attention and Ad Content

The authors are listed alphabetically and contributed equally. The authors thank Linli Xu, S. Siddarth, participants at the University of Texas, Dallas, Forms, the ISMS Marketing Science (Rome), and the China Marketing International conferences, as well as seminar attendees at City University of Hong Kong, Duke University (Fuqua), New York University (Stern), and the University of Science and Technology of China, for helpful remarks on an earlier draft. Financial support from the Marketing Science Institute (Grant no. 4000790) is gratefully acknowledged.