The authors thank Kai Barron, Alexander Coutts, Nickolas Gagnon, Boon Han Koh, Erik Mohlin, Florian Schneider, Charlie Sprenger, Roel van Veldhuizen, and Erik Wengström as well as seminar participants at the University of Alicante, British Academy conference on Social Norms (London), Berlin Behavioural Econ seminar, University of Bologna, Bonn (briq beliefs workshop), Duke Kunshan University, GATE Lyon-St.Etienne, University of Glasgow, Gothenburg University, University of Hamburg, HSE Moscow, IMT Lucca, Indiana University, IWET workshop Santiago de Chile, University of Kent (Eastern Arc workshop), Lund University, University of Copenhagen, University of Essex, University of Pittsburgh, University College London, University of Dusseldorf, University of Toulouse, Uppsala University, Virginia Tech, and WU Vienna for helpful comments.