The authors thank Hengchen Dai (University of California, Los Angeles), Evgeny Kagan (Johns Hopkins University), and Simone Peinkofer (Michigan State University) for valuable feedback on the experiment design; Serkan Akturk (Clemson University), Hyun Seok Lee (Korea University), Serguei Netessine and Xuanming Su (University of Pennsylvania), and seminar participants at Cornell University, Erasmus University, Georgetown University, Johns Hopkins University, Tulane University, and University of Alberta for helpful comments on an earlier version of this manuscript; and the department editor Vishal Gaur, anonymous associate editor, and three reviewers for constructive reviews.