Managing Multirooming: Why Uniform Price Can Be Optimal for a Monopoly Retailer and Can Be Uniformly Lower

• Yuxin Chen

  Yuxin Chen

  [email protected]

  https://orcid.org/0000-0002-1318-3294

  NYU Shanghai, Shanghai 200122, China;

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  ,
• Yue Dai

  Corresponding Author

  Yue Dai

  [email protected]

  https://orcid.org/0000-0001-5964-6509

  School of Management, Fudan University, Shanghai 200433, China;

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  ,
• Zhe Zhang

  Zhe Zhang

  [email protected]

  https://orcid.org/0000-0002-9531-789X

  School of Management, Fudan University, Shanghai 200433, China;

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  ,
• Kun Zhang

  Kun Zhang

  [email protected]

  https://orcid.org/0000-0003-3945-0175

  School of Economics & Management, Nanjing University of Science and Technology, Nanjing 210094, China

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