Genes and Sales

The authors thank the editor, associate editor, and reviewers for the support and excellent suggestions. The authors received many helpful comments from Remi Daviet, Xing Li, Gideon Nave, Jing-Ke Weng, and Yingjie Zhang; from seminar participants at the Asia School of Business, City University of Hong Kong, Duke University, East China Normal University, Harvard University, Hong Kong Polytechnic University, Leshan Normal University, Massachusetts Institute of Technology, Peking University, Renmin University, Sun Yat-sen University, Temple University, University of Houston, University of Pennsylvania, University of Science and Technology of China, University of Western Ontario, and Xiamen University; and from attendees of the 2021 ISMS Doctoral Consortium and 2021 Marketing Modelers’ Meeting. Zijing (Jimmy) Hu, Yuexin Song, and Weichao Yang provided outstanding research assistance.