The authors thank department editor Professor D. J. Wu, the associate editor, and the three anonymous reviewers for their constructive and insightful suggestions. The authors appreciate the valuable comments obtained while presenting this research at the 2021 Conference on Information Systems and Technology, the 2021 ZEW Conference on the Economics of Information and Communication Technologies, the 2020 Conference on Digital Experimentation at MIT, the 2020 Workshop on Information Systems and Economics, State University of New York at Binghamton, Santa Clara University, Temple University, George Mason University, the University of Texas at Dallas, and Tel Aviv University. The authors also thank Professor Sumit Sarkar (University of Texas at Dallas) and Professor Tianxin Zou (University of Florida) for their helpful comments.