Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform
Published Online:28 Mar 2025https://doi.org/10.1287/mnsc.2024.04792
Supplemental Material
The replication files for this article are available HERE.
- Cited by
- E-Commerce Letters, Vol. 15, No. 01
- 3 February 2025 | Quantitative Marketing and Economics, Vol. 23, No. 3
- Factoring Financing: A Critical Factor in Channel Choice and Performance in E-Commerce Supply ChainsIEEE Transactions on Engineering Management, Vol. 72
Volume 71, Issue 11
November 2025
Pages 8995-9868, iv-vi
Article Information
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- Received:February 27, 2024
- Accepted:September 30, 2024
- Published Online:March 28, 2025
Copyright © 2025, INFORMS
Cite as
Sarah Moshary (2025) Does Sponsored Search Advertising Augment Organic Search? Evidence from an E-Commerce Platform. Management Science 71(11):9687-9709.
https://doi.org/10.1287/mnsc.2024.04792
Keywords
This project would not have been possible without the help of an unnamed e-commerce platform that provided access to the data. The author also thanks Matt Backus, Tom Blake, Jim Dana, Gaston Illanes, Sanjog Misra, Amy Schwartz, Bradley Shapiro, Steve Tadelis, Hal Varian, and Caio Waisman as well as participants at the National Bureau of Economic Research Digitization workshop, Columbia IO Seminar, Winter Business Economics Conference, UC Berkeley, and University of California, Los Angeles Anderson Marketing Seminars for their help and feedback.
