Searching for Rewards

This paper has benefited from the comments of Maarten Janssen and seminar participants of Hunan University, Renmin University of China, University College London, and the University of International Business and Economics as well as the attendees of the 2022 and 2023 Marketing Science Conference and 14th Consumer Search and Switching Costs Workshop. It is the dissertation chapter of the third author at the Chinese University of Hong Kong. Author names are listed in alphabetical order.