The authors gratefully acknowledge the guidance and constructive feedback from the editors and review team. I. Bardhan is grateful for the financial support of the Charles and Elizabeth Prothro Regents Chair in Healthcare Management at the McCombs School of Business. Earlier versions of this research were presented at the Annual Conference on Health IT and Analytics in 2023 and 2024, INFORMS Annual Meetings in 2023, the International Conference on Information Systems in 2024, the Symposium on Statistical Challenges in E-commerce Research in 2024, and the Workshop on Information Systems and Economics in 2023. The authors thank seminar participants at UT Austin, UT Dallas, University of Houston, University of Florida, University of Miami, University of Arizona, University of California San Diego, University of Minnesota, University of Wisconsin–Madison, and New York University for their helpful feedback.